By: Henry Pile
In the November issue of Quirks, the magazine published the results of an extensive survey on market research-new techniques, budgets, pain points, and more. Leveraging their relationships with the Market Research Association (MRA), ESOMAR, Pharmaceutical Marketing Research Group and many other Quirks tapped the collective wisdom and insights of researchers, industry experts, and magazine subscribers. From this study, they were able to view beyond the zeitgeist and into the broader thoughts on the current and future state of market research.
With admitted self-centered egotism, we flipped straight to Figure 2 (pictured) and reveled in the growing potential of predictive markets as a “value add” for researchers.
While our study process isn’t number one (yet), we are poised to be the breakthrough research of the coming years. A very small number consider prediction markets to be a fad while a nearly equal group considers it to be at High Potential or Not Sure. To us, “Not Sure” means “haven’t tried it yet” and we intent to seek out those folks for a study. Conversion is easy once the willingness to consider is on the table. To the group considering our work to be high potential, we agree. Every week, we uncover opportunity in a new vertical with calls and emails coming from every corner of the globe.
As we look to wrap the year up, we are pleased with our progress. With a significant ramp in volume in the second-half of the year, we know that the willingness to explore the high potential of predictive markets is here. Our involvement at TMRE and speaking engagements at events like CASRO underscore the validation of prediction markets. We understand that a multitude of research options are available to market research firms and clients. Thank you for choosing us!
What’s next? Let’s finish the year up first… but we’re on the verge of something big. Quirks knows it. The readers and survey respondents know it. We invite you to join us. Email us at info@ConsensusPoint.com!