The May 1st NAMA meeting in Nashville, TN will discuss “The New Side of Research” and we couldn’t be more excited to be a part of the panel! Sitting alongside Martiz Research, Fruit of the Loom, Mizzouri, and King Research Solutions, Linda, Consensus Point CEO, will present the technique and results that prediction markets bring to clients.

If you want to shed the same old research processes and uncover the true intentions of your consumers and employees, give us a shout at info@consensuspoint.com! Consensus Point’s premier platform, HUUNU, taps into the wisdom of the crowd and provides you with probabilities of success. Why does this matter? Because the strength of conviction and confidence offers the best insight when making important business decisions.

We hope to see you at NAMA. Here is the info below:

  • Event:  NAMA May Meeting
  • Place:  Hilton Garden Inn, 1715 Broadway, 9th Floor
  • Topic:   The New Side of Research
  • Date:   Thursday, May 1
  • Panel Participants:  Five participants – Maritz Research, Fruit of the Loom, Consensus Point, Mizzouri, King Research Solutions
  • 11:00 – 11:30   Networking
  • 11:30 – 12:00   Lunch
  • 12:00 – 12:10  Announcements and Introductions
  • 12:10 – 12:45  Panel Discussion
  • 12:45- 1:00    Questions and Wrap-up

NPR ran a story about a US government program called the “Good Judgment Project.” The project is a prediction market based program that compiles the judgments of 3,000 regular people and compares the results to the CIA intelligence. The conclusion? Prediction markets are scary good!

So You Think You’re Smarter Than A CIA Agent

by: Alex Spiegel

The morning I met Elaine Rich, she was sitting at the kitchen table of her small town home in suburban Maryland trying to estimate refugee flows in Syria.

It wasn’t the only question she was considering; there were others:

Will North Korea launch a new multistage missile before May 10, 2014?

Will Russian armed forces enter Kharkiv, Ukraine, by May 10? Rich’s answers to these questions would eventually be evaluated by the intelligence community, but she didn’t feel much pressure because this wasn’t her full-time gig.

“I’m just a pharmacist,” she said. “Nobody cares about me, nobody knows my name, I don’t have a professional reputation at stake. And it’s this anonymity which actually gives me freedom to make true forecasts.”

Rich does make true forecasts; she is curiously good at predicting future world events.

MORE AFTER THE JUMP

We love discovering and promoting anyone and everyone who mentions Prediction Markets. And, we love MRA (we’re speaking in Chicago this June 4-6). So, when we saw this note from MRA, well, we had to tell everyone. Sign up! Hear all about it! Then, give us a call!

 

 

 
Sorry, Mom.

It turns out you should
follow a fast crowd.

If you are playing it safe with your research in 2014, you’re being irresponsible and possibly dangerous to your business.

But with so many sources of data and endless ideas, how do you choose? How can you carefully consider both traditional research and a growing list of innovative methods to choose the best one in a timely fashion? Crowdsourced ideation will help you uncover a wide variety of concepts and ideas before you start the concept screening/testing process. Next, prediction markets use the crowd to filter out over-stated purchase intent and flat-line results. This innovative process allows researchers to quickly and efficiently consider many options and pinpoint the best one.

This session falls under ISC’s Innovation track, one of four education concentrations designed specifically for you. These often rapid-fire lectures and demonstrations will introduce new possibilities for marketing research due, among other factors, to the digital revolution.

Sandy McCray, Insights Curator at Intengo and Scott Tang, Marketing Strategy & Analysis Lead at SapientNitro, will use a client case study to demonstrate crowdsourced ideation. This will be followed by a prediction market exercise to pinpoint the most attractive ideas for a specific target audience.

Join us at ISC: How the best researchers sharpen their game.

Register by April 18 at a very special Early Bird rate and save $300!

REGISTER NOW

Nashville women business leaders share secrets to success

Originally posted in The Tennessean

Stories of others’ successes — and failures — can educate and inspire.

And when they come from some of the top CEOs in the city, well, you really want to lean in and listen.

Several hundred women did just that Thursday night as Evolve Women hosted a panel of executives who shared their “Lean In” stories on “Achieving Success: Inside and Outside the Corporate Walls.”

Founded by former health care executive Connie McGee and Consensus Point CEO Linda Rebrovick, Evolve Women offers programs and resources to aid the development of women in the workplace. Operated out of the Entrepreneur Center, it supports women starting their own business and those innovating within established company walls.

Thursday’s panel featured Claire Tucker, CEO of CapStar Bank, Stella Parton, singer-songwriter and founder of Red Tent women’s conference, Laura Hollingsworth, president of tnMedia and publisher of The Tennessean, Liza Graves, co-founder of StyleBlueprint, and Rebrovick. The talk was moderated by Stacey Garrett, founding member and chairperson of Bone McAllester Norton PLLC.

Here are some words of wisdom curated from the two-hour event.

• Leaders do the grunt work, Graves said.

“As a leader, you need to have everyone who works for you know you are willing to clean the toilet.”

• Motivation of others does not come through dictatorship, Rebrovick said.

“Stop being a boss, and start being a coach.”

• Moving ahead in business means action not reaction, Tucker said.

“Don’t wait on somebody to give you permission to do it, just do it.”

Added Graves: “When the burning desire inside you is all you can think about, you have to go do it — and you have to be OK with failure.”

• Embrace your role, Graves said.

“You should be proud to be part of a company not because of your position within it, but because of the position of the company in the community.”

• Be yourself, Hollingsworth said.

“We’re not trying to be men in the workplace or trying to be more like men in the workplace, we’re trying to be women. … You don’t have to make choices (between family and career) … you just blend your life, and you bring it.”

• Don’t try to do it all, Graves said. Surround yourself with good people and give them opportunity.

“Without delegating you don’t give that other person the chance to spread their wings.”

• When the plan blows up, be nimble, Hollingsworth said.

“You start working from your gut.”

• Believe, Parton said.

“Dreams are not by accident. I feel like inspiration is what we live for.”