Brad Marsh, CEO of Consensus Point, Featured in CIO Story

Consensus Point's CEO, Brad Marsh, was pleased to share his perspective on the importance of anticipatory insights in an article for CIO Story.  Here's an excerpt from his contribution. "The missing ingredient is leveraging predictive technology and marketing science methods that empower your customers to help you successfully shape the future of your markets and products. [...]

By | February 13th, 2017|Categories: anticipatory, Gamification|Tags: , |0 Comments

In Search of the Next Big Idea

It’s hard for me to believe it, but I’ve entered my third decade in the insights industry. (Back in the day, we called it market research.)  Looking back, it’s incredible to think that a summer job working in a CATI phone room would lead me down this career path, but it did, and I remain [...]

By | January 16th, 2017|Categories: Uncategorized|0 Comments