Market Research

Want to test large quantities of ideas to find the best ones? Is your traditional market research process taking too much time?

The Foresight Prediction Market platform represents the most efficient process to identify and prioritize concepts and ideas from employees or consumers. While traditional methods yield an answer, a prediction market enables employees and consumers to suggest new ideas and expand on existing ideas -- turning a good idea into a great idea, all in real-time. Prediction markets enable consumers to prioritize these ideas based on criteria for success, enabling market researchers to receive a ranked list of the best concepts.

Prediction markets are cost effective and efficient when your project involves consumer research, a large number of ideas to test, critical and tight deadlines on time to market, and a necessity for a clear go/no-go decision from market research. Studies show that prediction markets produce more accurate results than traditional monadic concept tests. In addition, prediction markets take less time, due to efficiencies in respondent recruitment.