Which New TV Show Name Will Drive the Most Viewership?
By Chris Smith, Vice President, Consensus Point
The Situation: I got a call Tuesday morning from a cable network client. “Is there any way possible to test some show titles and have results to us for a meeting this Friday afternoon?” My response, let’s get started!
The Design: Our client had 9 potential titles and a 4-sentence show description. We designed and programmed the Prediction Market Tuesday afternoon and began fielding Tuesday evening. 400 viewers answered these questions:
Questions just on the titles without any show description
“Without knowing anything about this new reality TV show with the title (insert title,) will people who enjoy watching reality TV definitely tune-in just to see what it is about?”
“Without knowing anything about this new reality TV show with the title which network will people who enjoy watching reality TV believe this show is on?” (all titles)
“Which one show title will be the favorite among people who watch reality TV?” (all titles)
Questions after showing the 4 sentence show description
“Will people who enjoy reality TV definitely tune-in to this new reality TV show?”
“Will people who enjoy watching reality TV believe the show title (insert title) fits extremely well?”
“Which of these networks will people believe this show will be on?” (6 cable network logos)
The Result: Top-line results provided Thursday at noon (48 hours after the phone call!) with clear and actionable insights determining which title they should go with.