We recently created a partnership with Brightidea, the global leader in on-demand innovation management, to integrate WebStorm as a social front end to the Foresight platform. In combination with Brightidea’s Switchboard for idea and investment evaluation, this partnership offers a complete end-to-end crowdsourcing solution.

As organizations move through later phases of the innovation process, costs and risks increase. Our Foresight platform can help mitigate risks in these later innovation phases and enable your crowd to efficiently and quickly prioritize the best investments that will yield the highest return for your company. In a later stage of Brightidea’s crowdsourcing solution, the ability to accelerate innovation provides a key competitive advantage.

We’re excited about having a successful case study of our open API for Foresight, and we’re also excited about partnering with an industry leader to be able to offer a comprehensive solution to an important customer need in an increasingly complex world, where successfully managing ideas is more important than ever. If you’re as excited as we are, we hope you’ll want to know more.

Nashville, TN (May 18, 2010) – Consensus Point, one of the US’s leading providers of prediction markets, announces today its partnership with Logica, a leading business and technology service company. Consensus Point will provide the innovative collective intelligence solutions to enable Logica to rapidly advance the prospective business decisions critical to succeed in today’s economy.

“Integrating objective thinking from top industry leaders, innovators, and leading academics, as well as the Logica community of consulting experts to gain in-depth insight, will enable us to spot trends ahead of time for our clients. Providing them with a way to read the market will offer them an additional competitive advantage,” commented Amanda Mesler, Chief Client Officer, Logica. “Consensus Point brought us a technology platform and market-leading solution to create a dynamic collaborative forum.”

Logica FutureScope is the name of the Logica prediction market to guide the provocative and insightful observations regarding the ecosystem in order to enhance business growth and productivity. The predictions are focused around sustainability, future IT and cloud services, and security. You are invited to join us to offer your thoughts at www.logicafuturescope.com

“We are thrilled to be working with Logica on their thought leadership initiatives,” said Linda Rebrovick, Consensus Point’s CEO. “We are confident our unconventional capabilities will offer Logica and their customers a uniquely rapid and robust lens into the future, which could never be accomplished with traditional research methods. Prediction Markets are the new leader in modelling social intelligence-based perspectives on any degree – on any scale.”

About Consensus Point, LLC – Consensus Point, is the leading provider of enterprise prediction markets serving corporations and government. Consensus Point helps their customers tap into the intellectual capital of their most valuable assets, their employees and customers, to reduce the risk of uncertainty, improve revenue through accurate forecasts of products and services, and manage projects with immediate insight into future completion dates and budgets. For more info, please visit www.consensuspoint.com.

About Logica – Logica is a business and technology service company, employing 39,000 people. It provides business consulting, systems integration and outsourcing to clients around the world, including many of Europe’s largest businesses. Logica creates value for clients by successfully integrating people, business and technology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs.

Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com.

Contacts:
Linda Rebrovick
615-319-2034
linda@consensuspoint.com

Louise Fisk, Logica
+44 (0)7798 857770
louise.fisk@logica.com

Last week, we attended the Front End of Innovation conference in Boston. We went in part because the agenda looked interesting but also because we were pleased and proud to see two of our customers—Tina Brown-Stevenson of Ingenix and Rami Levy of Motorola—as presenters/panelists.

We enjoyed Tina’s presentation on prediction markets, and we’re glad that someone reported back to the FEI blog about her presentation:

In a solid FEI Champions presentation to complement James Surowiecki’s keynote address, practitioner Tina Brown-Stevenson, Sr. VP Innovation and Information Group at Ingenix, talked through the implementation of a prediction market at Ingenix. As a lead-in to the details of the specific practical application developed at Ingenix, Ms. Brown-Stevenson drew upon examples from Mr. Surowiecki’s book The Wisdom of Crowds to outline the foundational philosophical elements for Ingenix’s overall approach.

We won’t complain when a neutral third party favorably compares us to Surowiecki. Tina shared some findings from several prediction market uses and confirmed that the size of the crowd is not what is important— as markets can be accurate with as few as 24 participants. Tina confirmed what Surowiecki talks about in his book— it is the independence and diversity of the crowd that enables prediction markets to be on average more accurate than a subject matter expert. Tina also shared the Ingenix approach to adjusting the interface to their constituent needs. While many public companies, such as Best Buy and Motorola, have found the traditional stock metaphor to be adopted well within their cultures, we adjusted the Ingenix interface to something easily understandable for Ingenix participants, both internal and external. Demonstrates the flexibility of our Foresight platform!

For Rami’s presentation, he shared his notes with us from the panel on innovation adoption. He described Motorola’s idea collection system and explained why an idea market was needed: to identify the best ideas by leveraging the “crowd.”

For Motorola, the value of our Foresight platform boils down to three ‘Rs’ in the enterprise:

• rewards: mostly intrinsic, e.g., collaboration, helping the company, helping others, forming relationships, learning)
• recognition: via leader boards in the market and built-in social media tools
• recreation: fun, like a game; easy to use with low barriers to entry; competition; social media access to enable “viral” messaging.

If you’d like a sense of the kind of bottom line value these three Rs offered Motorola, CFO.com has covered that topic.

We’re glad we went to the conference, and we’re glad that two of our customers are on the front end of innovation through their use of Foresight.