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According to recent McKinsey Global Survey Results, “The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.” Prediction markets are one of twelve key components of Enterprise 2.0 technologies. According to McKinsey & Company, prediction market adoption within corporations has risen from less than 1% in 2007 to 8% in 2009, as large companies are embracing Web 2.0 tools.
To read more about the McKinsey Global Survey findings and the benefits of Web 2.0, visit McKinsey.com - Business and Web 2.0: An interactive feature. Note: Free registration required to view entire articles, and Premium membership required to access entire study.
Consensus Point is the leader in prediction markets, the social predictive analytics solution.
June 22nd, 2010 at 12:30 pm
[...] predicts that as of 2010 social software is an enterprise reality. This, of course, is backed up by McKinsey survey results on Enterprise [...]
January 12th, 2011 at 1:17 pm
[...] prediction market “adoption” grew from less than 1% in 2007 to 8% in 2009. This is how Consensus Point disclosed this results of the McKinsey report. I looked at the actual McKinsey interactive graphs [...]