Consensus Point is pleased to announce the launch of Huunu, our new research software platform that leverages consumer knowledge by using social gaming techniques to provide insights based on knowledge and judgment rather than social and demographic qualifications.
Huunu provides comprehensive insights by rewarding survey participants based on their accuracy and knowledge of the topic. Gaming elements such as leaderboards and net worth scores offer participants recognition, reward and status as well as an opportunity to compete and collaborate.
These core elements, along with a unique market-maker algorithm, differentiate Huunu from traditional market research methods to deliver faster, clearer and more cost-effective insights for market research companies and their clients.
As our CEO, Linda Rebrovick says, “Huunu eliminates the need for target market and demographic-based sampling, provides answers in hours versus weeks, and measures the intensity of feeling that a respondent has for a topic. Huunu provides a new way to engage respondents, ask questions and
We worked with Communispace, a well-known market research firm, to test 11 products and messaging concepts for a major CPG company with 250 community members. In only four days, the Huunu results matched those of an externally conducted survey of 3700 target market respondents that took several weeks to complete.
“Our clients rely on us to actively engage customers’ hearts and minds to test concepts and campaigns, so we were curious to see whether Huunu— with its gamification elements—would make this kind of testing a more entertaining and engaging process than a traditional survey,” said Julie Wittes Schlack, Senior Vice President of Communispace. “The results with Huunu were clear and enlightening— 95 percent of our community members would happily participate in the research again.”
About Consensus Point
Consensus Point is a leading social prediction market company providing solutions for market research and market intelligence. The Consensus Point Huunu platform enables companies to aggregate knowledge in a market environment to predict future events and market preferences. For more information, please visit http://www.consensuspoint.com/
About Communispace: The world’s most admired brands turn to Communispace, the leader in generating game-changing insights via private online customer communities. Founded in 1999, the company has created more than 400 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, as well as Imperia, Italy and Sydney, Australia. For more information, please visit: www.communispace.com.