At the Consensus Point corporate offices, we’ve been in a flurry of activity for months planning and launching our new prediction market platform, Huunu. Now the market research industry is taking note. Huunu was featured in the June edition of Quirk’s in their Product and Service Update as a new tool that “brings social gaming techniques to consumer research.”
Using gaming elements such as a leader board and net worth scores, Huunu is more engaging for panelists, resulting in richer data and deeper understanding of the “why” behind their answers. Panelists are rewarded based on their performance not just their participation which further separates the tool from traditional market research techniques.
If you are a subscriver of Quirk’s and would like to learn a bit more about what’s new in market research, go to www.quirks.com. For more information about Consensus Point, you can find us www.consensuspoint.com.