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	<title>Prediction Markets Blog &#187; Google Prediction Markets</title>
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	<description>News and opinion about prediction markets and collective intelligence.</description>
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		<title>The Enterprise Strikes Back: Prediction Markets as Collaborative Tools for Success</title>
		<link>http://www.consensuspoint.com/prediction-markets-blog/the-enterprise-strikes-back-prediction-markets-as-collaborative-tools-for-success</link>
		<comments>http://www.consensuspoint.com/prediction-markets-blog/the-enterprise-strikes-back-prediction-markets-as-collaborative-tools-for-success#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:36:34 +0000</pubDate>
		<dc:creator>Rebecca Munn</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Andrew McAfee]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Foresight]]></category>
		<category><![CDATA[Google Prediction Markets]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Linda Rebrovick]]></category>
		<category><![CDATA[MIT Center for Digital Business]]></category>
		<category><![CDATA[prediction markets]]></category>
		<category><![CDATA[Prediction Markets Cluster]]></category>

		<guid isPermaLink="false">http://www.consensuspoint.com/prediction-markets-blog/?p=605</guid>
		<description><![CDATA[We've been reading <a href="http://www.andrewmcafee.org/">Andrew McAfee</a>'s excellent book, <em><a href="http://andrewmcafee.org/enterprise-20-book-and-blurbs/">Enterprise 2.0</a></em>, which is full of valuable lessons for the enterprise, including that prediction markets are a very useful collaborative tool.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been reading Harvard Business Review blogger and MIT Center for Digital Business researcher <a href="http://www.andrewmcafee.org/">Andrew McAfee</a>&#8217;s excellent book, <em><a href="http://andrewmcafee.org/enterprise-20-book-and-blurbs/">Enterprise 2.0</a></em>, which is full of valuable lessons for the enterprise, including that prediction markets are a very useful collaborative tool.</p>
<p>For instance, here&#8217;s an interesting discovery from the Google Prediction Markets, originally proposed internally in December 2004:</p>
<blockquote><p>Analyses &#8230; revealed that at every point in time, even as much as ten weeks away from the closing date of the market, the most expensive outcome was the one most likely to actually occur. It seemed that GPM&#8217;s markets, in other words, could quickly and accurately distinguish among possible outcomes, identify the one most likely to occur, and attach a high price to that outcome.</p></blockquote>
<p>This is exactly what <a href="http://www.consensuspoint.com/solutions/">our Foresight platform</a> does on a regular basis for our customers.</p>
<p>Regular readers might remember a few months back when we <a href="http://www.consensuspoint.com/prediction-markets-blog/practical-application-of-prediction-markets">cross-posted one of his posts</a> from the Harvard Business Review blog. You might also recall when we <a href="http://www.consensuspoint.com/prediction-markets-blog/prediction-market-leaders-share-insights">posted a presentation</a> that Linda Rebrovick (our CEO) gave in Chicago at the <a href="http://www.pmcluster.com/Prediction%20Markets/CHI09.htm">Prediction Markets Cluster conference in Chicago</a> last November.</p>
<p>Linda noted the following best practice examples in her presentation:</p>
<ul>
<li>integrate into enterprise processes</li>
<li>nurture executive sponsorship</li>
<li>go big or go home</li>
<li>make accessible to all</li>
<li>customize to your business</li>
<li>make it part of your value proposition</li>
</ul>
<p>We were struck how similar these examples were to the Six Organizational Strategies identified by McAfee:</p>
<ul>
<li>Determine Desired Results</li>
<li>Prepare for the Long Haul</li>
<li>Communicate, Educate, and Evangelize</li>
<li>Move into the Flow</li>
<li>Measure Progress, not ROI</li>
<li>Show That Enterprise 2.0 Is Valued</li>
</ul>
<p>Coming back to the commentary on GPM, McAfee continues:</p>
<blockquote><p>Google&#8217;s prediction markets shared with all markets a fundamental property: the ability to generate highly valuable information by bringing people together who have little or nothing in common.</p></blockquote>
<p>Okay, we don&#8217;t actually know how different Linda and Andrew are, but we&#8217;re pleased that our executive leadership understood key lessons before an interested commentator went to press with his book. It&#8217;s almost&#8230; predictive.</p>
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