Consensus Point will be showcased as one of ten of the most innovative companies currently transforming the information industry at the Software & Information Industry Association (SIIA) ”Information Industry Summit 2013: Breakthrough” event in New York. Consensus Point was chosen by SIIA judges to present in their “2013 Previews Competition” and will be the only software company with a prediction market platform.   SIIA is the principal trade association for software and digital content industries.

Linda Rebrovick, Consensus Point CEO, will present on January 30. “We are pleased to be recognized by the SIIA as one of the most innovative companies in the software and digital content industries in 2013.  Our proven techniques to efficiently aggregate reliable predictions from a community, combined with innovative new market research approaches, are the key to our success.” states Linda.

Consensus Point strives to transform and improve the predictive information landscape for decision makers. The ever increasing complexity of today’s markets creates a demand for simple and accurate indicators as to where consumer demands will be on the horizon. The company’s significant experience and expertise using prediction markets to extract corporate information has been equally successful in its application to consumer market research and digital content.

At the Consensus Point corporate offices, we’ve been in a flurry of activity for months planning and launching our new prediction market platform, Huunu.  Now the market research industry is taking note.  Huunu was featured in the June edition of Quirk’s in their Product and Service Update as a new tool that “brings social gaming techniques to consumer research.”

Using gaming elements such as a leader board and net worth scores, Huunu is more engaging for panelists, resulting in richer data and deeper understanding of the “why” behind their answers.  Panelists are rewarded based on their performance not just their participation which further separates the tool from traditional market research techniques.

If you are a subscriver of Quirk’s and would like to learn a bit more about what’s new in market research, go to www.quirks.com.  For more information about Consensus Point, you can find us www.consensuspoint.com.

Harvard University Press has just released Oracles: How Prediction Markets Turn Employees into Visionaries. The book takes a detailed look at not just the science of prediction markets, but at the business application of prediction markets. While making the case that prediction markets are extremely valuable for businesses as a way to tap into the knowledge of their employee bases, the book does an exemplary job of detailing the challenges that companies can face when implementing prediction markets internally. If you or your company is trying to decide if a market is right fo you, this book is a must read.

Of course, here at Consensus Point are a bit biased. Several of our clients’ stories appear in the book including GE and Best Buy. After years of working with these large enterprise clients, we have begun working with the market research industry. Happily, our years of experience with large corporate clients have proven to be invaluable as we work to create our new Huunu Research Platform.

If you’re interested in learning more about how Consensus Point and is turning our enterprise prediction market experience into a market research tool,Huunu,  you can find out more at www.consensuspoint.com.