The project resulted in a blog that tracked the progress of the study, as well as a final report, which is well worth a read.

One of the interesting takeaways is the report’s conclusion that Web/Enterprise 2.0 is more than just a shift in technology and tools; it’s also a shift in values. Keying off this idea, the report offers a lengthy examination of use cases of E20.

We were pleased to see a reference to Consensus Point (page 15) as a leading provider of prediction markets, along with a crisp definition in the collective intelligence section of use cases:

Prediction markets: these are markets created within organisations for the purpose of making predictions about real-world events; the value of an asset in the market is supposed to be indicative of the probability of it happening. Employees express their belief in the likelihood of an outcome by buying or selling stocks in a prediction asset.

The final section of the report is devoted almost entirely to the policy ramifications of Enterprise 2.0, but just prior to that, there’s an excellent discussion of whether E20 can help identifying good ideas:

For European and worldwide companies, across sectors, a key competitive asset lies in innovative ideas: generating them, turning them fast into market opportunities, as well as learning and adapting from market reaction. Employees are the largest source of innovation inside companies…

E20 seems to offer opportunities for accelerating the rate of innovation and the identification of good ideas through an open approach. Rather than relying on a one-to-one approach, ideas are called for, published and commented openly, where anyone can see and comment on other people’s ideas. This open approach embraces the “publish-then-filter” concept related to web2.0. Ideas and content are first published on the web, and then filtered. This filtering does not rely mainly on the individual expertise of gatekeepers, but on “the wisdom of crowds”.

If you need help identifying good ideas, we’ve got a tool that aligns well with Enterprise 2.0 values. Get in touch.

“Integrating objective thinking from top industry leaders, innovators, and leading academics, as well as the Logica community of consulting experts to gain in-depth insight, will enable us to spot trends ahead of time for our clients. Providing them with a way to read the market will offer them an additional competitive advantage,” commented Amanda Mesler, Chief Client Officer, Logica. “Consensus Point brought us a technology platform and market-leading solution to create a dynamic collaborative forum.”

Logica FutureScope is the name of the Logica prediction market to guide the provocative and insightful observations regarding the ecosystem in order to enhance business growth and productivity. The predictions are focused around sustainability, future IT and cloud services, and security. You are invited to join us to offer your thoughts at www.logicafuturescope.com

“We are thrilled to be working with Logica on their thought leadership initiatives,” said Linda Rebrovick, Consensus Point’s CEO. “We are confident our unconventional capabilities will offer Logica and their customers a uniquely rapid and robust lens into the future, which could never be accomplished with traditional research methods. Prediction Markets are the new leader in modelling social intelligence-based perspectives on any degree – on any scale.”

About Consensus Point, LLC – Consensus Point, is the leading provider of enterprise prediction markets serving corporations and government. Consensus Point helps their customers tap into the intellectual capital of their most valuable assets, their employees and customers, to reduce the risk of uncertainty, improve revenue through accurate forecasts of products and services, and manage projects with immediate insight into future completion dates and budgets. For more info, please visit www.consensuspoint.com.

About Logica – Logica is a business and technology service company, employing 39,000 people. It provides business consulting, systems integration and outsourcing to clients around the world, including many of Europe’s largest businesses. Logica creates value for clients by successfully integrating people, business and technology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs.

Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com.

Contacts:
Linda Rebrovick
615-319-2034
linda@consensuspoint.com

Louise Fisk, Logica
+44 (0)7798 857770
louise.fisk@logica.com