Former LinkedIn advisor, Kelly Perdew, has joined the Consensus Point Board of Directors. Kelly’s wealth of experience in entrepreneurship, leadership, and technology will help Consensus Point as it positions itself to grow through the launch of its Huunu platform for the market research, consulting and media industries.

Linda Rebrovick, CEO of Consensus Point, said, “Kelly Perdew will be a tremendous Board member. His experience in gamification and in building online communities, his success building companies, and his expertise in business strategy make him an important asset to the Consensus Point team. Kelly’s past work across a wide variety of industries and his strength in analytics will ensure that we continue to offer our consulting, research, and media clients the most effective tools possible for predicting future events and market preferences. ”

Kelly is the co-founding CEO of TargetClose – a customer acquisition platform that leverages its proprietary technology and advanced analytics to engage customers with the most relevant digital experience. Prior to co-founding TargetClose, Kelly was CEO of Fastpoint Games, a venture-backed software development company that created live data–driven games for Fortune 500 brands. Kelly was previously President of ProElite.com, an online social network for combat sports enthusiasts. He was also a Manager at Deloitte Consulting in the Braxton Strategy Practice.

Currently, Kelly acts as a Board member or advisor for TroopSwap.com, Ustream, Scopely, Bitium, GatherGreen and was previously an advisor or board member for LinkedIn (LNKD), Pandora (P) and eteamz (ACTV). A graduate of West Point, with a JD from the UCLA School of Law, and an MBA from the Anderson School at UCLA, Kelly served in the US Army as a Military Intelligence Officer and Airborne Ranger.
“I am excited to be part of the Consensus Point team.” Kelly says, “I see real opportunity to grow the company in a number of sectors and know that my previous work in the tech industry with gamification and community building will allow me to add immense value. The tool itself is already extremely engaging and offers real-time data access to help companies gather insights more efficiently.”

If you would like more information about Consensus Point, you can find us at www.consensuspoint.com.

At the Consensus Point corporate offices, we’ve been in a flurry of activity for months planning and launching our new prediction market platform, Huunu.  Now the market research industry is taking note.  Huunu was featured in the June edition of Quirk’s in their Product and Service Update as a new tool that “brings social gaming techniques to consumer research.”

Using gaming elements such as a leader board and net worth scores, Huunu is more engaging for panelists, resulting in richer data and deeper understanding of the “why” behind their answers.  Panelists are rewarded based on their performance not just their participation which further separates the tool from traditional market research techniques.

If you are a subscriver of Quirk’s and would like to learn a bit more about what’s new in market research, go to www.quirks.com.  For more information about Consensus Point, you can find us www.consensuspoint.com.

Consensus Point is pleased to announce the launch of  Huunu, our new research software platform that leverages consumer knowledge by using social gaming techniques to provide insights based on knowledge and judgment rather than social and demographic qualifications.

Huunu provides comprehensive insights by rewarding survey participants based on their accuracy and knowledge of the topic. Gaming elements such as leaderboards and net worth scores offer participants recognition, reward and status as well as an opportunity to compete and collaborate.

These core elements, along with a unique market-maker algorithm, differentiate Huunu from traditional market research methods to deliver faster, clearer and more cost-effective insights for market research companies and their clients.

As our CEO, Linda Rebrovick says, “Huunu eliminates the need for target market and demographic-based sampling, provides answers in hours versus weeks, and measures the intensity of feeling that a respondent has for a topic.  Huunu provides a new way to engage respondents, ask questions and
get answers.”

We worked with Communispace, a well-known market research firm, to test 11 products and messaging concepts for a major CPG company with 250 community members. In only four days, the Huunu results matched those of an externally conducted survey of 3700 target market respondents that took several weeks to complete.

“Our clients rely on us to actively engage customers’ hearts and minds to test concepts and campaigns, so we were curious to see whether Huunu— with its gamification elements—would make this kind of testing a more entertaining and engaging process than a traditional survey,” said Julie Wittes Schlack, Senior Vice President of Communispace. “The results with Huunu were clear and enlightening— 95 percent of our community members would happily participate in the research again.”

About Consensus Point

Consensus Point is a leading social prediction market company providing solutions for market research and market intelligence. The Consensus Point Huunu platform enables companies to aggregate knowledge in a market environment to predict future events and market preferences. For more information, please visit http://www.consensuspoint.com/

About Communispace
About Communispace: The world’s most admired brands turn to Communispace, the leader in generating game-changing insights via private online customer communities. Founded in 1999, the company has created more than 400 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, as well as Imperia, Italy and Sydney, Australia. For more information, please visit: www.communispace.com.

Consensus Point is very excited to announce we have been selected to the membership of the Council of American Survey Research Organizations (CASRO).

CASRO was founded in 1975 to be the “Voice and Values” of the survey research industry. The organization represents over 300 companies and market research organizations in the world and works to promote and champion legitimate market research efforts both inside and outside of the U.S. CASRO membership is granted exclusively to market research companies that adhere to the CASRO Code of Standards and Ethics for Survey Research.

Consensus Point is proud to be a member of CASRO and thrilled to be included among the market research elite! We look forward to being part of the transformation of the world of market research with our new Huunu© for Research prediction market platform.