McKinsey has been engaged in a multi-year study of how organizations are using Web 2.0 and the resulting impact. They’ve shared some results in a recent write-up, and they’re striking: companies using the Web intensively gain greater market share and higher margins. This is encouraging news for us because we have an enterprise-class web application with a social focus.
McKinsey identifies three types of organizations that have realized significant business benefit from their use of Web 2.0: internally networked organizations, externally networked organizations, and fully networked enterprises.
Here’s there summary of the latter:
… some companies use Web 2.0 in revolutionary ways. This elite group of organizations—3 percent of those in our survey—derives very high levels of benefits from Web 2.0’s widespread use, involving employees, customers, and business partners, according to the survey. Respondents at these organizations reported higher levels of employee benefits than internally networked organizations did and higher levels of customer and partner benefits than did externally networked organizations. In applying Web 2.0 technologies, fully networked enterprises seem to have moved much further along the learning curve than other organizations have. The integration of Web 2.0 into day-to-day activities is high, executives say, and they report that these technologies are promoting higher levels of collaboration by helping to break down organizational barriers that impede information flows.
Our Foresight platform not only contributes to fully networking an organization, but it’s a great fit within an organization that is already moving in this direction, with rich buy-in from stakeholders throughout and on the periphery of the organization. Participation in a prediction market not only increases employee satisfaction, but it improves forecasting accuracy and delivers true ROI. Best of all, it’s a social network in a Web 2.0 framerwork that can be custom integrated into the workflow of an organization of any size.
This is why we were pleased to see this among the final recommendations from the McKinsey report:
Break down the barriers to organizational change. Fully networked organizations appear to have more fluid information flows, deploy talent more flexibly to deal with problems, and allow employees lower in the corporate hierarchy to make decisions. Organizational collaboration is correlated with self-reported market share gains; distributed decision making and work, with increased self-reported profitability.
Leveraging our social predictive analytics solution could be just the thing you need to foster organizational change and collaboration in 2011.
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