HUUNU PREDICTION MARKET
Huunu™, the patented prediction market methodology and platform by Consensus Point, is the acclaimed leader in efficient, effective and engaging prediction market research for any industry and business. Huunu, launched in 2010, relies on the trusted prediction market algorithm designed by our Consensus Point chief scientist, Robin Hanson, Ph.D., and is customized to leverage the leading research practices and reporting. Huunu provides both quantitative metrics and results with rich qualitative feedback. Market researchers have validated Huunu through parallel studies against traditional research methodologies and actual sales results against forecasts.
Consensus Point hosts and manages our turn-key Huunu Software as a Service (SaaS) Solutions for our customers and will support private communities or source respondents through panel providers.
With Huunu 2.0, Consensus Point introduces our newest and enhanced “game-changing” solution for marketers and researchers. Huunu 2.0 builds upon the Huunu methodology with the additional important features of mobile optimization, internationalization and enhanced gamification – all embedded in an enhanced, superior user design for maximum respondent engagement and more cost effective, efficient, and reliable results.
What are some of the enhancements?
- Fast, comprehensive top-line research results are completed within a few hours
- A complete quantitative and verbatim report can be delivered in less than three days
- The “responsive design” interface allows Huunu 2.0 to automatically adjust to the user’s computer, tablet, or mobile phone
- “Internationalization” provides translation for the Huunu 2.0 study to be fielded in any native, left-to-right language, such as German, Italian, French, Russian, Portuguese, French Canadian and Spanish, in addition to English
- With a <10 minute user engagement, users are rewarded through gamification techniques, like multiple levels of badges for performance and tokens for providing their knowledge
- The easy-to-use display also allows users to view videos and pictures
What are some of the benefits?
- Delivery of an efficient, effective and timely report that includes probabilities of success, a “strength meter” gauging user intensity and confidence, and rich verbatims to back up the predictive data
- Mobile optimization, internationalization, and enhanced gamification are included in the enhanced, sleek design
- User engagement is heightened resulting in truer results
The Huunu Research platform is designed to provide researchers a simple and engaging way to tap into the knowledge of crowds while still offering the fastest turnaround time for results.
The confidence shown in the quantitative outputs combined with the rich qualitative data will offer:
- Increased speed with which your organization selects ideas and determine which concepts are most desired by the market
- Significantly reduced concept and ideation research costs
- Clearer differentiation among more ideas
- More accurate answers with less effort
- More engagement for respondents than traditional research methods
Huunu can help narrow down a list of ideas and concepts with the highest probabilities of success. The sophisticated methodology delivers the opportunity to discover a breakthrough idea while eliminating overstated purchase intent. Huunu skips the “go with the crowd” mentality and gains insight into the confidence of those involved.
How have researchers used Huunu?
Huunu can be used for a variety of applications and in a number of settings.
- Early/mid stage new product concept screening
- Evaluation of positioning statements
- Believability of stated claims
- Evaluating naming conventions
- Creative evaluation (all media types)
- Tracking consumer reactions
- What will be most successful in next two years
- New trend identification
Is it Accurate?
Yes! The accuracy of the Huunu platform and its core elements has been a major topic of research in the academic world for a number of years. A substantial body evidence demonstrates that it is at least as accurate as traditional surveys and has achieved a .85 correlation versus monadic concepts testing in over 200 head to head experiments.
Want to see more? We’d be happy to show you a demo. Send us a note to make a request: Info@ConsensusPoint.com
Read about us in Quirks: Huunu Article in Quirks
Enterprise companies and CPGs can use predictive markets to speed up the decision-making
process, engage employee or private communities, improve confidence and quantify risk unlike any other asset. By deploying Huunu, Enterprise clients can leverage the knowledge of communities to get real-time data on almost anything.
Huunu acts like a crystal ball for enterprise.
Key categories of Huunu Enterprise include:
- Ideation and Concept Analysis
- Which idea will be most successful in the market?
- Which promotion will be most effective at increasing sales?
- Risk Management and Initiative Tracking
- Will Project X be completed on time?
- Will the coupon redemption rate be above expectations?
- Innovation and Idea Management
- Which potential partner will be best at helping us achieve our goals?
- How much should we charge for the new service?
Using the predictive powers of collective wisdom and gathering information on what’s going to happen helps Enterprise users achieve a higher level of business performance and a more competitive advantage