What’s a prediction market?

A prediction market is an incredibly effective method for capturing the wisdom of a collective
audience to uncover forward-looking outcomes for better decisions.

And it’s our specialty.

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Our approach relies upon a proven prediction market algorithm that’s powered by the Huunu platform, and the most fundamental elements of behavioral science.

Who Raised Their Hand? Judgment
How Quickly? Emotion
How High Was It? Confidence
And Exactly Why? Rationale

How We’re Different

Wisdom of the Crowd

Don’t settle for opinions. Instead, rely on knowledge. Our research participants select the topics where they can confidently make a judgment about how they predict others will feel and behave.

By inviting our participants to become “partners in predicting”, in many cases, our results are more reliable than traditional market research methods – and we deliver our data at half the time and price.

Comparison to Traditional Market Research

Say goodbye to the ambiguous 5 point scale. Our methodology, founded in behavioral science, has an undeniable track record for identifying truly breakthrough ideas.

Validation

Future outcomes from our proprietary prediction market algorithms highly correlate to traditional market research methods such as surveys and conjoint analysis.

Case Studies

Check out our success with retail, restaurants, spirits, technology, media, CPG, sports, travel and politics.

In-Market Predictions

Consensus Point has a 92% accuracy across our in-market predictions. Don’t believe us? Take a look.

Foresight Applications

Market Trends & Discovery

Don’t have a Magic 8 ball? That’s ok. You can use ours. We’ve got a 92% hit rate in identifying trends and consumer behavior.

New Product Development

Need to determine high potential ideas, identify winning concepts, predict new product successes or forecast sales volume? We’ll get it done in days not weeks with the same level of precision as industry standard approaches.

Brand Communications & Marketing

Looking for a better way to evaluate the effectiveness of your advertising, messaging, claims, positioning, and media? Do your communications encourage consumers to take action? We’ll make certain you’re on point.

Retail & Channel Activation

Are you winning at retail? Does your packaging motivate purchase? Are your promotions driving sales? Unsure? We can help.

Customer & Product Experience

You’re committed to making changes to your product or service but where should you focus resources for the greatest impact? What features and benefits will matter most to the consumers you’re looking to wow? We’ve got the answers.

Expertise

Forecast the future of your business using leading-edge prediction market research technology and our sample resources.

Our ability to run multilingual markets concurrently is an invaluable, and cost-saving, benefit to research teams across the globe.

Learn More About Applications for Brands, Researchers and Agencies

Learn More

Tap into the knowledge of your employees or another private community to ideate, solicit feedback and gather vital cross functional insights.

You’re welcome to work directly with us on a project by project basis, or we can establish an API relationship.

Learn More About Applications for Employees and Communities