About Brad Marsh

This author has not yet filled in any details.
So far Brad Marsh has created 2 blog entries.

Looking to Disrupt? Don’t Unintentionally Sink Your Next Cash Cow.

By |2017-03-10T11:53:07-06:00March 9th, 2017|Categories: Best Practices, Disruptive Products|Tags: , , |

iPod, Swiffer, Facebook, Netflix, Uber. If I asked you to identify a few of the most disruptive, habit-changing brands and products in recent memory, there’s a good chance these would be on your list. As the name suggests, disruptive new brands and products break completely new ground and typically answer an unmet (or unknown) consumer need [...]

In Search of the Next Big Idea

By |2017-01-18T08:12:22-06:00January 16th, 2017|Categories: Uncategorized|

It’s hard for me to believe it, but I’ve entered my third decade in the insights industry. (Back in the day, we called it market research.)  Looking back, it’s incredible to think that a summer job working in a CATI phone room would lead me down this career path, but it did, and I remain [...]