About Consensus Point Marketing

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So far Consensus Point Marketing has created 10 blog entries.

Prediction Market Based Volume Forecasting

By |2017-02-20T09:58:09-06:00February 20th, 2017|Categories: Volume Forecasting|Tags: , , |

Head over to the GreenBook Webinars Archive to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly, or adapted, in order to perform volumetric forecasting. Prediction Markets were introduced as a new methodology to the market research industry around 2008, but they still are considered [...]

Brad Marsh, CEO of Consensus Point, Featured in CIO Story

By |2017-02-13T13:15:26-06:00February 13th, 2017|Categories: Anticipatory, Gamification|Tags: , |

Consensus Point's CEO, Brad Marsh, was pleased to share his perspective on the importance of anticipatory insights in an article for CIO Story.  Here's an excerpt from his contribution. "The missing ingredient is leveraging predictive technology and marketing science methods that empower your customers to help you successfully shape the future of your markets and products. [...]