Prediction market research is different from traditional research in that participants are not asked their opinion, but rather they are asked to make a judgment on a future outcome or preference. Positions held by participants are liquid and can be changed at any time based on new information.

Participants are incentivized and rewarded based on their performance, not just their participation. Participants move the prediction score based on their knowledge and confidence in the subject. It is this process of self-selection and investment based on confidence that gives our Huunu prediction market research platform its accuracy.

And it’s the extra step we’ve taken to validate prediction markets, where other competitors haven’t, that makes us a true leader in next generation market research.

Learn more about our approach and how we can help you overcome common industry challenges.