huunu research

The Huunu Research platform is designed to provide researchers a simple and engaging way to tap into the knowledge of crowds while still offering the fastest turnaround time for results.

The confidence shown in the quantitative outputs combined with the rich qualitative data will offer:

  • Increased speed with which your organization selects ideas and determine which concepts are most desired by the market
  • Significantly reduced concept and ideation research costs
  • Clearer differentiation among more ideas
  • More accurate answers with less effort
  • More engagement for respondents than traditional research methods

Huunu can help narrow down a list of ideas and concepts with the highest probabilities of success. The sophisticated methodology delivers the opportunity to discover a breakthrough idea while eliminating overstated purchase intent.  Huunu skips the “go with the crowd” mentality and gains insight into the confidence of those involved.

How have researchers used Huunu?

Huunu can be used for a variety of applications and in a number of settings.

  • Early/mid stage new product concept screening
  • Evaluation of positioning statements
  • Believability of stated claims
  • Evaluating naming conventions
  • Creative evaluation (all media types)
  • Tracking consumer reactions
  • What will be most successful in next two years
  • New trend identification

Is it Accurate?

Yes! The accuracy of the Huunu platform and its core elements has been a major topic of research in the academic world for a number of years. A substantial body evidence demonstrates that it is at least as accurate as traditional surveys and has achieved a .85 correlation versus monadic concepts testing in over 200 head to head experiments.

Want to see more? We’d be happy to show you a demo. Send us a note to make a request:

Read about us in Quirks: Huunu Article in Quirks