Head over to the GreenBook Webinars Archive to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly, or adapted, in order to perform volumetric forecasting.
Prediction Markets were introduced as a new methodology to the market research industry around 2008, but they still are considered by many to be an “emerging” method. While they have been shown to be very accurate in predicting market, category, and industry trends as well as future consumer behavior, little actual R&D has been done by suppliers to validate results versus traditional methods.
To remedy this lack of validation, Consensus Point and Top Box Associates entered into a joint R&D effort aimed at deriving a valid way of using Prediction Market metrics to be used as inputs for new product sales volume forecasting.
View the webinar recording to hear how Prediction Markets can benefit you throughout the new product and commercial innovation process from discovery to post-launch success predictions. Plus, you will:
- Learn how to leverage Prediction Markets for faster and more accurate results over traditional surveys
- Learn how to utilize Prediction Market likelihood scores every bit as effectively as PI scores in creating a forecast
- Gain confidence in using Top Box Associates forecasts as a replacement for other suppliers without sacrificing accuracy or speed while saving budget dollars