Is the Huunu prediction market research platform accurate? In a word, YES!
Demonstrating the accuracy of prediction market research and its core elements has been at at the forefront of the academic, political and financial worlds for a number of years. Within the market research industry, Consensus Point was the first company to validate prediction market research as an accurate predictor of in-market behavior.
Countless studies have shown that predictions markets are as accurate, if not more accurate, than the alternatives. A high correlation with traditional market research methods, such as survey and conjoint analysis, demonstrate the efficacy of prediction markets as a tool for research.
By taking the extra step to validate prediction markets, where other competitors haven’t, Consensus Point has established itself as a leader in next generation market research.
Our predictions are validated on several different levels:
Market research method validations versus MaxDiff, Monadic, survey and others.
92 percent accuracy on in-market retail, category, brand and consumer behavior predictions from 2011 to 2015.
